Privacy Policy

2. Information We Collect

We may collect the following categories of information, depending on how you interact with us:

• Account and contact information: name, business name, email address, phone number, and job title provided when you register or submit an enquiry.
• Financial and business data: cash flow records, transaction data, bank account summaries, and other business information you choose to submit for analysis.
• Technical data: IP address, browser type, device identifiers, operating system, and usage patterns collected automatically through cookies and similar technologies.
• Communications: records of correspondence when you contact us via forms, email, or support channels.

3. How We Use Information

We use collected information for purposes that may include:

• Providing, maintaining, and improving the Service, including generating cash analysis and recommendations.
• Communicating with you about your account, enquiries, or updates to our Service.
• Monitoring usage, diagnosing technical issues, and safeguarding the security of our systems.
• Complying with legal obligations and enforcing our Terms of Service.
• With your consent, sending marketing communications about features or offerings you may find relevant.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: performance of a contract with you, your consent, our legitimate interests in operating and improving the Service, and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time.

5. Sharing and Disclosure

We do not sell personal information. We may share information with:

• Service providers and subprocessors who support hosting, analytics, communications, or payment processing on our behalf, under contractual confidentiality obligations.
• Professional advisors, such as auditors or legal counsel, where necessary.
• Regulators, law enforcement, or other third parties where required by law or to protect our rights, property, or safety.
• A successor entity in connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality safeguards.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Service, remember preferences, and understand usage patterns. You can control cookie settings through your browser; disabling certain cookies may limit functionality. Further detail on the specific cookies used and their purposes should be provided in a dedicated cookie notice.

7. Data Retention

We retain personal and business information for as long as necessary to provide the Service, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the purpose for which it was collected.

8. Data Security

We implement technical and organisational measures designed to protect information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security of information submitted to us.

9. International Transfers

If information is transferred outside the United Kingdom or your country of residence, we aim to ensure appropriate safeguards are in place, consistent with applicable data protection requirements, such as standard contractual clauses or equivalent mechanisms.

10. Your Rights

Depending on applicable law, you may have rights to access, correct, delete, or restrict the use of your personal information, to object to certain processing, and to request portability of your data. You may also have the right to lodge a complaint with a relevant supervisory authority. To exercise these rights, please contact us using the details on our Contact page.

11. Children's Privacy

The Service is intended for business use by adults and is not directed at individuals under the age of 18. We do not knowingly collect personal information from children.

12. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will indicate the date of the most recent revision at the top of this page. Continued use of the Service after changes take effect constitutes acceptance of the updated Policy.